Using the reward equation in education
I recall seeing a project in which through gamification, students with attention problems could stay focused for longer. If you are solving maths problems, for example, and once in a while you collect a coin (à-la Mario Bros.) that periodic influx of dopamine can get you hooked into solving math problems.
What are the goals of education? Habit forming? Transmission of standard knowledge?
Moreover, social networks should have a massive understanding of this problem (see: social networks exploit the reward equation). Couldn't that information be extrapolated to other areas? (Extrapolated or directly applied).