Technology not adressing a problem
The idea of technology push for technolgy transfer means that the problem-solution cycle is broken. State of the art technology may not address a real problem[@ianuzzi2017Entrepreneurship for Physicists]. This happens every time scientists develop new tools that are able to do something no one else managed to do before. The problem will be created a-posteriori.
The biggest challenge is to realize whether the technology developed in the lab is market-ready or some adaptions are still required in order to transform the idea into a product.
May be interesting to follow up with the Treacy-Wiersema frame.
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