Competitor landscape for new ventures
There are four categories of competitors that new ventures must evaluate[@ianuzzi2017Entrepreneurship for Physicists]
- Business Killer: companies operating in the same space with the resources and capabilities to develop a competing product
- Technology Capable: have the resources and capabilities but do not operate in the same space. Care must be taken because a new venture may just validate the market for free. In the long run, the one with the best strategy will win (see: External analysis for new ventures)
- Market present: Companies that do not have the resources or capabilities to compete with your product, even if they are in the same space. They can be explored for cooperation.
- Suicidal imitator: Companies that try to imitate even if they don't have the capabilities nor resources. They are not to worry about.
The most powerful protection that small entry firms enjoy is that they are doing something that it simply does not make sense for the established leaders to do (Referred in [@ianuzzi2017Entrepreneurship for Physicists])
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