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Affordable loss for entrepreneurs

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Before starting a new venture, one must set a bar of how much can be sacrificed[@ianuzzi2017Entrepreneurship for Physicists]. Sometimes it can be in the form of money (i.e. how much am I committing into the project), but can also be time, career, and opportunity costs. It could be renamed as affordable cost instead of loss.

In any case, the bar we set at the beginning should never be crossed.


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