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Traditional stoves are a health problem for many women and small children in under-developed countries. There have been many attempts at improving the conditions be re-designing the stoves in order for them to burn fuel better, or simply using other combustion mechanisms. However, many of these solutions were done without actually understanding their customers @criadoperez2020Invisible women: exposing data bias in a world designed for men . The biggest problem was that the designers made some assumptions probably from a male-perspective, and therefore even if they could have been healthier for women, they were not improving their lives. They could take longer to cook a meal, could require wood to be cut in a different way, could require more maintenance.

See product market fit with biased data

Literature note: Invisible Women - Caroline Criado Perez

Tags: #gender-bias-in-business #data-based-gender-bias #gender-data-gap #gender-bias-in-market-research

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Aquiles Carattino
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